- Place promos to build listening for the best/most important stories airing in 15 or 20 minutes:
- During the :19 break Promote NPR's D segment or - after it's been edited and produced to be of network quality - a station produced piece airing at :33 or :35.
- During the :49 break
Promote NPR's A segment, which contains one of the top stories of the day.
NOTE: To eliminate the potential for copy echoes with the network billboard, avoid doing a forward promo in the :59 break
- Use audio in promos whenever possible. NPR provides audio for promos every morning. Stations should also make it a policy to get promo audio for any story their own news departments have devoted time and resources to produce.
- When promoting network segments, include the names of "star" reporters like Nina Totenberg, Sylvia Poggioli and Juan Williams.
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