NPR’s Local News Initiative (LNI) is a national effort to increase public radio's value to listeners by identifying services and projects that will enhance station capacity to provide quality, in-depth news. Working in partnership with stations and other public radio organizations, and with support from the John S. and James L. Knight foundation, the LNI focuses on building strength in three key areas:
Production: Improve the quality, listener service and value of public radio’s locally produced news/talk/information programming.
Training: Grow, diversify and develop the talent of those who work on public radio’s locally produced news/talk/information.
Resource Coordination: Strengthen station capacity through more effective, efficient and collaborative use of resources.
Morning Edition delivers the largest audience in public radio, giving stations an unequalled opportunity to tell listeners about what will air later in the day. In the latest addition to the MEGS Toolkit, the focus is on the ins and outs of effective program promotion.- More info > >
5.5.2008 Underwriting and Morning Edition: Maintaining Programming Values While Raising RevenueWhat does underwriting have to do with the sound of Morning Edition? Local and national credits occupy a significant amount of time on most stations. Guidelines from DEI can help stations evaluate whether their Morning Edition underwriting complements the on-air sound.- More info > >
4.23.08 KNAU to air high profile "Poverty with a View" series at the end of AprilKNAU/LNI series “Poverty with a View” goes to air! - project pilots a possible NPR residency program to work with stations to produce in-depth coverage on issues of particular importance and resonance in their communities.- More info > >
4.01.08 MEGS TOOLKIT: NEW! KEEPING LISTENERS LOYALOn air promos, local underwriting, station events and fund raising all compete for limited spot time in Morning Edition. The MEGS team offers these tips for building an effective forward promotion strategy - the easiest way to build your station’s time spent listening (TSL).– More info > >
3.26.08 MEGS Stations Increase Listener ServiceThe initial impact on audience indicates that 80% of ‘graduating’ MEGS stations increased listener service during Morning Edition, while only 20% did not. – More info > >
2.19.08 Stations Join Southern Region PilotWUSF, WKMS, WGPB, WNCU and Mississippi Public Broadcasting to work with editor-mentor Dale Willman over the next 6 months. – More info > >
2.7.08 Three New MEGS Workshops OpenApply to attend MEGS for Philly in May, Chicago in August, or Austin in November – More info > >
2.7.08 WITF/NPR LNI Statehouse Hub Report
What do stations need and want to be better equipped to report on statehouse issues?
The Report > New site: www.statehousehub.org Interact at: www.statehousehub.wikispaces.com
This month marks the rollout of what will be an ongoing series of new tools based on the work being done by the Morning Edition Grad School. We begin with a decision several stations have made since their MEGS workshop - adding a Producer to their station's Morning Edition staff.
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