http://www.localnewsinitiative.org/lni_org/jmegs_5tiers_tier1.cfm/lni_org/jmegs_5tiers_tier1.cfm

J-MEGS TOOLKIT
Strategic Thinking with the "Five" Tiers

TIER 1: COMMERCIAL
"If it bleeds, it leads." Crime, fires, sensationalized weather, local sports teams, plus those quirky/human interest kickers that inevitably end the TV newscast or create a "fun" moment on the bottom of page one. This is coverage led by the local newspaper or TV station, rather than by the curiosity or enterprise of the NPR station newsroom.

  • Example: Winter Storms Bring Snow to Arizona

    • JMEGS is funded by NPR's Local News Initiative, in cooperation with the Public Radio News Directors.