J-MEGS TOOLKIT
Strategic Thinking with the "Five" Tiers
TIER 1: COMMERCIAL
"If it bleeds, it leads." Crime, fires, sensationalized weather, local sports teams, plus those quirky/human interest kickers that inevitably end the TV newscast or create a "fun" moment on the bottom of page one. This is coverage led by the local newspaper or TV station, rather than by the curiosity or enterprise of the NPR station newsroom.
JMEGS is funded by NPR's Local News Initiative, in cooperation with the Public Radio News Directors.
Copyright © 2012 NPR
