J-MEGS TOOLKIT
Strategic Thinking with the "Five" Tiers
Tier 2: STAGED
City council meetings, school board meetings, local government and political pronouncements, news conferences. These are scheduled events, pre-scripted in many cases by communications officers and rehearsed by participants. It's pretty safe to cover this stuff-it will usually sound like news. Much of it is not very important in the long run, or very interesting. Much of it is worth a line or two of copy-maybe an actuality-but not a report or interview.
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