Don't Just Produce News, Promote It!
CROSS PLATFORM PROMOS
The best promotion strategy involves three steps:
1. Tell them you're going to do it.
2. Do it (well).
3. Tell them you did it.
Once a story has been produced and aired for broadcast, it doesn't have to be relegated to web-presence only. Producing "if you missed it" promos to air on radio will drive traffic to your website and bring your hard work to more ears!
JMEGS is funded by NPR's Local News Initiative, in cooperation with the Public Radio News Directors.
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