Don't Just Produce News, Promote It!
FORWARD PROMOS
During news programs like Morning Edition, you should regularly promote upcoming stories. This type of promotion is referred to as "Average Quarter House Maintenance" because the primary goal is to encourage listeners to stay tuned for at least the next 15 minutes of the program. For example, if you're airing your local news feature in the C-segment of Morning Edition, you'll want to promote it in the :19 break, the most effective spot to get that additional 15 minutes of listening.
Click here for a more complete explanation of this type of promotion and audio examples of both common promotion mistakes and best practices.
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