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Morning Edition Grad School

"MEGS not only exceeded our expectations but continues to have an impact on every decision we make regarding programming."
"MEGS is a concentrated, clearly focused program that provides clear practical applications."

• How to Apply
• 2007-2008 Workshop Schedule
• The Process: What's Involved?
• The Team
• Workshop Agenda
• MEGS Toolkit
• Pilot Project Wrap-Up
• Update: MEGS Stations Increase Listener Service (3/28/08)

Why Morning Edition?
Morning Edition is public radio's most important program:

• It accounts for 16% of all listener hours to public radio.
• It has more listening than any other national program.
• At many stations Morning Edition accounts for more than 25% of all weekly listening.

Morning Edition has numerous elements stations must manage successfully to maximize audience service. These fall into three broad categories; Journalism, Formatics and Underwriting. The Morning Edition Grad School (MEGS) is designed to help stations improve all aspects of local Morning Edition presentation.

Morning Edition Grad School is the first national effort aimed at assuring peak performance for Morning Edition on local stations. MEGS is funded by NPR's Local News Initiative. Support for data analysis of participating MEGS stations is provided by a grant from the Radio Research Consortium (RRC).