http://www.localnewsinitiative.org/lni_org/megsprocess.cfm/lni_org/megsprocess.cfm
The Process: What's Involved
The MEGS process involves three critical steps. Each is an important part of this innovative training and talent development effort.
Step One: Gathering the Data
Stations selected to participate in MEGS get a meticulous review of all local elements of their local Morning Edition presentation. Using a typical 7am hour, this analysis includes:
- The balance and content of local and national material
- Host presentation
- The quality of local news material judged against NPR News standards
- A review of local underwriting presentation and placement
- Basic radio formatics including station mentions, forward promotion, transitions
A report detailing the results of this review is provided to all participating MEGS stations in advance of their workshop.
Step Two: The Workshops
Each station sends at least two staff members to their MEGS workshop. The workshops begin with a research-based presentation on the importance of Morning Edition. The rest of the morning is devoted to discussion of station formatics, underwriting, and hosting. In the afternoon, each station develops an action plan with specific tasks to accomplish in a three-month follow up period.
Step Three: Follow Up and Implementation
The follow up step is a unique aspect of the project as MEGS consultants continue working with each station for a three month period. This work includes air checks to evaluate improvements in their sound.