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(November 12, 2008) The Public Radio News Directors' Guide (PRNDG) -- at www.prndg.org -- is the first compendium of its kind providing a comprehensive body of advice, best practices and additional resources.
The PRNDG is arranged in six chapters:
- Your Job -- the roles and responsibilities of news directors
- Your Team -- the hiring and performance of the news team
- Your News -- the editorial planning and production process
- Your Audience -- the research and relations of listeners
- Your Medium -- the emerging multi-platform environment
- Your World -- the greater public broadcasting system
The guide includes a "Field Kit" section composed of individual case studies, work samples, reusable templates, links to outside resources, and do-it-yourself tutorials.
"We hope the PRNDG serves the diverse needs of veterans and new news directors alike," said Michael Marcotte, the guide's author and the former news director of KPBS, San Diego and KPLU, Seattle-Tacoma. Marcotte consulted with more than 80 news directors in compiling the guide. New media journalist Andrew Phelps, now editor of wbur.org, produced the PRNDG Web site.
The guide's launch represents completion of the two-year "start-up phase" in what is envisioned as a multi-stage rollout. The coming phases, including plans to add a front-page blog, more multimedia content, interactivity, and site-based social-networking tools, will increase the value of the PRNDG as a place for timely discussion of journalism issues while allowing users to add content.
The project was funded by NPR's LNI and PRNDI. The guide will grow under PRNDI's leadership in the months and years ahead.
For more information:
Michael Marcotte
mm@mikemarcotte.com
805-845-4954
Marcia Alvar
malvar@npr.org
310-387-3408
jonathanahl@iowapublicradio.org
515-235-4650
Copyright © 2012 NPR
